Using technology to keep your business up to date is not an everyday choice but something that is vital to keep everything running smoothly. Security systems, computers, phone systems, networks and even office productivity software can all be impacted by…
HTTPS (Hyper Text Transfer Protocol Secure) is a way of protecting the users of a website by encrypting the information that the user sends between the web browser and the server. It is basically a more secure version of HTTP protocol through which normally data is sent between browser and the website server as plain text. ‘S’ in the ‘https’ stands for security indicating encryption of the data exchanged thus protecting the integrity of the website.
This way of encryption protects the users from the so called ‘man-in-the-middle’ type of attacks. This type of protection is extremely important when sensitive information such as personal information or financial information is being sent between the browser and server. Credit card information is very susceptible to stealing through hacking and https connections are invariably used in such scenarios. Even though https were used only in websites handling sensitive information earlier, it is slowly becoming almost like a standard for all the sites.
In today’s world where e-governance and e-commerce are part of our life and used by a huge percentage of the population in almost every country, it is very imperative that the information transaction is very secure. In a non-secure environment, it is easy to gain access of complete information about a person if one could get a hold of his personal data file stored online including financial information.
There are basically two types of secure protocols that HTTPS uses to encrypt the information which are TLS (Transport Layer Security) and SSL (Secure sockets Layer) using ‘asymmetric’ PKI (Public Key Infrastructure) system. An asymmetric system is one which uses two keys for encrypting the information which would also require both the keys for decryption as well. For example if information is encrypted with private key, it would require a public key to decrypt and vice versa.
There are many advantages for having https for your website. Some of which are
The communication over regular HTTP can easily be read as they are not in encrypted format and are in the form of ‘plain text’ so anybody who gets to have an access of the information can easily read it and so the privacy and confidentiality of the information is at high risk in this situation. In the case of HTTPS, the even if any hacker get a hold of such information, they will not be able to decrypt it without the necessary key, thus making the information secure. This makes it easy for the user to send credit card information and such without having to worry of getting it stolen and misused.
Businesses which use such secure connections also imply that they are registered businesses and they own those domains. This is also a way of getting the trust of your customers so that they will continue to do business with you.
Using https also gives better ranking from Google as their intention is to give better user experiences for its customers.
There is another very good reason for a website to have https which is for it to load instantaneously on mobile using the AMP or ‘Accelerated Mobile Pages’ technology. Your website is considered AMP ready by the google if you have https. It is also going to help in future when Google starts to use indexing mobile which is to use the mobile version of the contents of the site in order to rank the page. In this scenario also https pages are ranked higher.
Having https pages can also get you to avoid ‘NOT SECURE’ which pops up when you go to normal http site. This will make the user hesitate before proceeding further in the website.